How are Styjl and Fellert connected – and why has the system evolved?
How are Styjl and Fellert connected – A shared heritage, a clear architectural direction
Styjl AB is the parent company and group holding. Fellert Acoustical Ceilings AB, a wholly owned subsidiary, represents the technical foundation on which our seamless acoustic systems were developed.
While Fellert reflects our roots, Styjl represents the direction forward. By bringing Styjl to the forefront as the brand facing the architectural market, we clearly signal a deliberate evolution in ambition, sustainability, and design responsibility.
Why Straight Up?
Architecture today is increasingly defined by long-term thinking: adaptability, material responsibility, and spaces designed to evolve over time.
Styjl operates under a clear ownership directive: to transition the company toward fully sustainable, circular products and services.
Straight Up was developed as a direct response to this ambition. It is a seamless acoustic ceiling system engineered to support circular material flows, reuse and relocation, and long service life across multiple building cycles — while preserving architectural freedom and surface quality.
Even Better vs. Straight Up – what actually changed?
From a design and specification perspective, nothing was lost.
The functional and architectural overlap between Even Better and Straight Up is 100%: identical mounting principles, identical surface expressions, and identical detailing possibilities.
Any ceiling that could be designed with Even Better can be specified and realized with Straight Up — without redesign, compromise, or aesthetic deviation.
The difference lies not in appearance, but in intent and system logic.
Why is Even Better no longer shown as an active product?
With Straight Up fully covering and surpassing the capabilities of Even Better, it was a natural step to phase out Even Better as an active product offering.
Selected documentation remains available for existing buildings, reference projects, and certification continuity.
What does this mean for architects and designers?
It means you can continue to design without constraints, while gaining additional value: the same freedom of form and surface, the same detailing logic, the same acoustic performance — combined with a system designed for future reuse, adaptation, and circular construction strategies.
Let’s talk about your project
We are happy to support you with early-stage design discussions, system advice and detailing, material samples and mock-ups, and sustainability documentation.
Contact us to explore how Straight Up can support your architectural vision.